Learning to Judge the Book By Its Cover: Consumers’ Social Network of Choice...
They always say never to judge a book by its cover… but if you are in marketing, that is exactly what you do. You need to know who your target audience is, and what they do, preferably without much...
View ArticleStrategize Before Taking the Social Media Plunge
I’ve been submersed in social media for about five years now, unknowing that my addiction to Facebook and connecting with friends on LinkedIn would lead to a career down the road. Some decisions pay...
View Article4 Ways to Manage Social Media
Social media tools are always evolving and updating, it’s sometimes a challenge to keep up! So to make your job a little easier, here are my reactions and reviews of four social media management tools....
View ArticleTweetDeck Updates: LinkedIn Joins the Crew
Along with existing features like search capability, synching TweetDeck accounts and columns, the v0.32.0 update of TweetDeck added LinkedIn integration (plus previous additions: MySpace and Facebook)....
View ArticleHow Can Non-Profits Use Social Media for Good? (Part Two)
On Wednesday, I was “arrested” and taken to “jail”. As part of the MDA’s Lockup fundraiser, I was asked to raise “bail”, or funds for MDA support and research. While many of the participants relied on...
View ArticleSocial Privacy 411 Series: LinkedIn
Image by Shekhar_Sahu via Flickr After covering Facebook , Twitter and Foursquare, here are my privacy setting suggestions for LinkedIn. As the most professional of social networks, it’d be a smart...
View Article10 “Steal These” Ideas from Content Marketing World 2012
The great thing about conferences like Content Marketing World (which I had the pleasure of attending recently) is that the sessions present truly interesting and useful content. I believe the mark of...
View Article5 Ways to Update your LinkedIn Company Page
Over the past couple of months, we’ve talked to most of our clients about the exciting new opportunities for their LinkedIn Company pages. We even went through and updated our Search Mojo LinkedIn...
View ArticleWEBINAR: Getting More (and Better) B2B Leads with LinkedIn Advertising
LinkedIn Advertising is a bit of a dark horse in the realm of pay-per-click advertising. If your company is in the business-to-business (B2B) market, LinkedIn Ads could actually deliver higher quality...
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